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Brunch Crunch 04: Make Your Mark. A Lesson In Identity Design.

San Diego! Join us for our fourth Brunch Crunch: a bite-size morning lecture and networking series featuring a rotating local expert as a special guest speaker. Enjoy fresh eats in our gorgeous, light-filled space while learning valuable tips that you can instantly implement into your business. Connect with other creative professionals and leave feeling fueled up for the day.

BONUS! All attendees will receive a complimentary on-site headshot session by Stacy Keck, and one edited jpg to keep. Arrive photo-ready!

Plus SWAG featuring fun goodies You Belong Here and local businesses!

  1. 8:30am: Doors open, breakfast and head shots

  2. 9:30am: Talk begins

  3. 10:30am: Stick around for mimosas, networking and more head shots

  4. 11:30am: End of event

Brunch will be provided. Perla's Elevation Eating a City Height’s based caterer

Mimosas sponsored by The Roc Shop

Early Bird Tickets are $55 (prices go up to $65 on October 1st) | FREE for YBH Members

August Topic: Make Your Mark. A Lesson In Identity Design.

In many instances, your logo is the first thing that a potential customer will see. It’s more than a logo though– this is your visual identity.

What makes a great visual identity, and how do you design one?

Congratulations! You’ve got a great idea for a business. You’ve done your homework. You know your audience. You’ve built a compelling brand story. Your brand message is on point, and you’ve even got a clever name. Is it time to develop your visual identity?

From a blank page to a full identity system.

In this 1-hour hands-on workshop, you’ll:

  1. Learn when and how to build a strong visual identity system.

  2. Follow-along, step by step, as Rodrigo shares real-world examples of a) building an identity from scratch and b) a redesign and brand transformation.

  3. Learn how to be resourceful, and distinguish the “need to haves” versus the “nice to haves”.

  4. Gain insights from an identity design expert.

Your work is too important to go unnoticed. After this workshop, you'll leave with:

  1. A deeper understanding of strong, timeless identity systems.

  2. An understanding of what common mistakes to avoid in your process.

  3. Proven exercises that you can replicate.

  4. A list of resources and tools that will help elevate your design work.

Captivate your dream customer and flourish in the work you love.


Meet our Expert: Rodrigo Calderon

Rodrigo Calderon is an accomplished brand builder, who uses his skills as a designer, strategist, and empathic communicator to create meaningful design systems, narratives, and experiences.

He’s a design leader who has worked with some of San Diego’s top creative studios (BASIC, Grizzly, Bex Brands, and more). His experience with identity design includes work for Marriott, Microsoft, 7-Eleven, and more.

In 2018, Rodrigo founded Janitor, a brand studio that keeps it “Humble and Clean”. In 2019, he became a core team member and organizer for Good Measure, a nomadic agency that unites local creatives for 72-hour sprints to provide select non-profits with world-class creative talent. Rodrigo is an enthusiastic advocate of sharing knowledge, resources, and opportunities to make direct and positive impact within the design community – and beyond.

You can reach Rodrigro at:

IG: scenesbyrodrigo

IG: hello.janitor

IG: findgoodmeasure

Earlier Event: October 15
Elephant Talk: Microaggressions
Later Event: October 19
Northern Exposure Exhibition Reception